What a good description includes
- A short hook: property type, city and the highlight that makes the difference.
- The space: capacity, bedrooms, amenities, the feel of each room.
- The area: what is a few minutes away, on foot and by car.
- Practical details: self check-in, parking, pets, cleaning.
- A closing line that reassures guests you will be available.
Aim for at least 600 characters. A detailed description answers questions before they are asked, and covers more Google searches once it is reused on your website.
Mistakes that cost bookings
- Staying vague: “beautiful apartment, great location” says nothing. Give distances and real place names.
- Overpromising: disappointed guests write it in reviews, and reviews last a long time.
- Writing one block of text: break it into short sections, like the generator does.
- Hiding constraints: no elevator, steep stairs, lively street. It is better said upfront.
The same description on your website
On your listing, your description convinces. On your website, it also helps you get found: every place and amenity you mention becomes a possible Google search. PageOptimus reuses your description and formats it automatically. You can check yours with the free audit.
Your description deserves a real website
Paste your Airbnb link and see the preview for free.