Why have a website of your own
Your Airbnb listing is one page among millions. A dedicated website is only about your place. It gives you:
- More visibility on Google: a page with its own title, description and domain name, which can show up when travelers search for a stay in your city.
- A more professional image: a simple address to give out, print or share on Instagram.
- A link you own: your website stays online, even when you edit your listing.
- Real numbers: you know how many people visit your website and where they come from.
Bookings still happen on Airbnb: the “Check availability” button simply opens your listing.
Three ways to create your website
A general website builder
WordPress, Wix, Squarespace…
You start from a blank page and build everything yourself.
- Highly customizable
- Hours or even days of work
- Usually a monthly subscription
- SEO is up to you
Best if you enjoy building websites.
Property management software
Tools for property managers
Software built to run several properties, with a website included.
- Calendars and bookings in one place
- Subscriptions are often expensive
- Overkill for one or two properties
Best if you manage many properties.
Generate it from your listing
PageOptimus
Paste your Airbnb link: photos, description, amenities and reviews are imported automatically.
- Ready in minutes
- One-time payment, no subscription
- Google settings already in place
- Less freedom than a blank page
Best to get it done fast, and well.
What your website should include
- Great photos, starting with your best one.
- A clear description: the place, the neighborhood and what to do nearby.
- The amenities that matter: wifi, parking, air conditioning, full kitchen…
- Your rating and reviews, to build trust from the first visit.
- The location, with a map.
- A clear booking button.
- A title and description for Google that include your city.
- A flawless mobile layout: many travelers search from their phone.
All of this is included automatically in a PageOptimus website.
Create your website in 4 steps
- 1
Paste your listing link
On the PageOptimus home page, paste your Airbnb listing address. Your website preview opens in seconds.
- 2
Customize the preview
Adjust the title, description, photos, colors and domain name. The preview is free and updates live.
- 3
Download your website
After a one-time PayPal payment, you download your complete website as a ZIP file.
- 4
Publish it for free
A step-by-step guide shows you how to publish it on GitHub Pages, a free host, and how to connect your domain name.
Frequently asked questions
Do bookings still go through Airbnb?
Yes. The “Check availability” button on your website opens your Airbnb listing. You can also show direct contact options (WhatsApp, phone, email) if you want.
Do I need to know how to code?
No. You edit your website in a visual editor, then follow an illustrated guide to publish it.
How much does hosting cost?
GitHub Pages is free. The only possible cost is your domain name, usually around ten dollars a year.
Can I reuse the photos and text from my listing?
Yes, if they are yours. Only use content you have the right to publish, such as your own photos and your own description.
Will my website appear on Google right away?
Google usually takes a few days to a few weeks to discover and rank a new website. Sharing your link (social media, QR code, local tourism office) helps speed things up.
Ready to create your website?
Paste your Airbnb link and see the preview for free.